The Fast Facts
- We have evaluated more than 1,300 vitamins and supplements from over 400 brands.
- Of those that pass initial vetting, we have personally tested 95 products across 40 different vitamin brands.
- Thorne gets our vote for best vitamin brand overall, while Ritual is a good option for age-based multivitamins.
A note on price: Price ranges below only apply to single supplement bottles and don’t reflect bundles or other discounts that may be available. Additionally, prices are sourced from each brand’s website and may vary by store.
Some of the brands below sent free supplements to Healthline writers or editors to test. However, our opinions are our own and have not been reviewed, approved, or otherwise endorsed by the supplement companies.
In addition to the brands listed above, there are several other companies to keep on your radar, especially if you have specific product or dietary needs. Here are several that just narrowly missed our list:
- Nature Made, for affordability: If you’re looking for a reliable vitamin brand that’s budget-friendly and widely available, Nature Made is worth considering. Despite a lower price tag, most Nature Made products are third-party verified by USP.
- Garden of Life, for organic supplements: This supplement company creates supplements using whole food ingredients, many of which are certified organic by the United States Department of Agriculture (USDA). In fact, the company offers more than 100 USDA-certified organic products.
- Future Kind, for vegans: Specializing in fully vegan and cruelty-free supplements, the company donates a portion of sales to animal sanctuaries, and all packaging materials are made from recycled content or glass. We also like that products are specifically formulated to provide nutrients that are commonly lacking in vegan diets, such as higher amounts of vitamin B12 and algae-based DHA and EPA omega-3 fatty acids.
- Ora Organics, for powders: Powder-based vitamins may suit people who have difficulty swallowing capsules, but don’t want gummies. Ora Organic is one of the best brands for powder-based supplements, thanks to the company’s rigorous testing standards and commitment to sourcing high quality, research-backed ingredients.
- SmartyPants, for gummies: Gummy vitamins are useful if you have trouble swallowing capsules or powder-based drinks. In addition to being easy to find and relatively affordable, we like that SmartyPants products are third-party tested. However, they contain added sugar, with some products requiring several gummies per serving.
Price range
• some products are NSF Certified for Sport and third-party tested for purity and potency
• some products are Friend of the Sea certified
• some products are gluten-free, dairy-free, and vegan
• some products are vegan
• all ingredients are non-GMO verified
• some products are gluten-free, dairy-free, and vegan
• some products are gluten-free, dairy free, and vegan
The vitamin brands on our list have been vetted to ensure they align with Healthline’s brand integrity standards and approach to well-being.
Products that passed our vetting process were then reviewed by editors and registered dietitians. To determine the best vitamin brands, we considered the following factors:
- Quality testing: We prioritized brands with products that have undergone testing to ensure purity and potency, ideally by an independent lab.
- Certifications: We looked for brands that offer products with additional certifications from third-party organizations.
- Ingredients: We chose brands that prioritize the use of high quality ingredients and easily absorbed forms of vitamins and minerals. Most also avoid or limit the use of artificial flavors, fillers, and preservatives.
- Brand reputation: We selected brands with mostly positive reputations and that are well regarded by our nutrition experts.
- Hands-on testing: All the brands on our list are ones that Healthline testers have tried and recommend.
- Price: While the products may vary in price, each brand offers supplements that provide good value.
Our Medical Standards and Insights team has carefully researched and vetted over 11,000 products and services. We fact-check health claims, evaluate ingredients, and look into each brand’s reputation before sharing products and services on Healthline.
To choose the brands on this page, we considered all the vitamin brands that passed our vetting process. Then, we personally tested some of them to narrow down our list even further.
- Personal needs: Consider your health goals and look for a brand that offers products catered to your needs. For example, some brands provide products specifically for athletes, while others focus on meeting the needs of children, teens, or pregnant people.
- Brand reputation: Choose a product from a well-established, reputable brand that’s compliant with the
current good manufacturing practices established by the Food and Drug Administration (FDA). - Testing: Look for products that are tested to ensure purity and potency, ideally by a third-party organization.
- Ingredients label: Be sure to check the ingredients label and avoid supplements that contain large amounts of fillers, additives, and preservatives.
- Dietary restrictions or food allergies: Many products are certified vegan, gluten-free, or kosher, which may be a key consideration for some.
Now brand review
Although finding a quality vitamin brand can be challenging, there are plenty of options available to suit a variety of needs and preferences.
Be sure to consider the ingredients used alongside your needs and health goals when finding a brand that works for you, along with the company’s reputation and testing practices.
You can also use the list above as a starting point to decide which brands are worth a try based on your preferences.